Next Level

Shaping the future of mid-market DSOs.

By Andrew Smith, Chief Executive Officer, ADSO

Dental support organizations (DSOs) represent a vital segment of the dental industry, allowing dentists to focus on what they do best: delivering high-quality dental care and improving patient experience. With these organizations continuing to play a critical role in the future of modern dentistry, the Association of Dental Support Organization (ADSO) remains committed to helping ensure mid-market size DSOs navigate the opportunities and challenges that come with business expansion.

Mid-market DSOs – those serving no more than 75 dental offices – represent a unique blend of innovation and adaptability, introducing fresh perspectives and approaches to the way dental care is delivered. These organizations are nimble enough to innovate while still having the capacity to make a significant impact in the dental industry. At ADSO, we see mid-market DSOs as key players in the future of our industry, pioneering new business models and promoting a forward-thinking and entrepreneurial spirit to patient care across the country.

Last year, we launched the ADSO Next Level Mid-Market Conference, an event specifically tailored to addressing the specific needs of mid-market DSOs and equipping industry executives with strategies for mapping out the early stages of their dental group’s expansion. This educational and networking conference offered industry leaders tools and insights to navigate the complexities of growth, from scaling operations to implementing new technologies.

Last year’s inaugural conference delivered on its promise of providing a highly curated learning experience. It offered dynamic keynotes, interactive sessions, and intimate networking opportunities that facilitated collaboration and knowledge exchange. The discussions provided attendees a breadth of insight, from the integration of modern technologies to strategies for economic resilience, helping participants develop actionable plans to tackle the opportunities and challenges their dental groups face. The event also featured a Founders Forum, where DSO founders shared experiences from their own journeys, offering real-world takeaways for scaling businesses effectively.

The collaborative environment and idea-sharing from last year’s event were exactly what we had envisioned when the ADSO developed Next Level. By bringing industry leaders and experts together and creating meaningful connections, executives left with not only new approaches to their business but also new partnerships. 

This December’s 2024 ADSO Next Level Mid-Market Conference will expand on last year’s achievements while introducing new elements designed to meet the evolving needs of mid-market DSOs. Beyond business practices, technology integration, and our Founders Forum, this year’s conference will also spotlight the critical role of organizational culture in driving long-term and sustainable success. In today’s dynamic economy and as a dental workforce shortage increases demand for providers, fostering a strong and mission-driven culture is more essential than ever. 

As the dental industry continues to evolve, mid-market DSOs are uniquely positioned to lead the charge in delivering innovative, patient-focused care. Our Next Level Mid-Market Conference serves as a catalyst for this transformation, offering DSO leaders the resources, connections, and strategies they need to thrive in a changing marketplace. Whether it’s through leveraging new technologies, refining operational efficiencies, or fostering a culture that prioritizes patient and employee satisfaction, attendees will leave the event equipped to navigate their organization’s next phase of growth.