by VOCO, a German based global leader in the manufacturing of restorative dental materials, has spent 34 years focusing on intensive research and development in an effort to set new standards in the creation of innovative dental products and application aides to improve dentistry throughout the world. In 2001, VOCO entered the U.S. market and has been exponentially growing its U.S. market share ever since.
VOCO, a true global player exporting to over 110 countries on six continents, has its internal researchers in close contact with more than 150 universities and research institutes worldwide and has been leading several research projects co-sponsored by the German Federal Ministry of Research.
With these efforts and relationships VOCO has been able to act as a technological forerunner in several areas. As a leader in nano-technology, VOCO’s products have received high praise and recognition here in the United States with 4 and 5 star ratings from The Dental Advisor, REALITY and other independent institutions.
Today the U.S. division of VOCO boasts a professional service team of 55 Field Representatives, six Regional Managers and three Special Markets Managers as well as a corporate support team handling North American marketing, sales, operations, customer service, human resources, accounting, benefits and more. VOCO has partnered with the two industry leaders in Patterson Dental Inc and Henry Schein Inc, to provide their users with next day delivery in most U.S cities.
VOCO believes their success in the U.S. market has largely beenbuilt by offering innovative high quality products supported by high quality service at prices that equal a noticeable higher value when compared to their competitors.
Increased impact within the group practice
Over the past three years VOCO has increased its impact within the Group Practice arena. With a focus on price points, added value services and supported by product quality, VOCO has created an effective approach at grabbing the attention of large dental service organizations as well as mid-market group practices that continue to search for manufacturing partners that will offer more than just a product at a discounted price.
For example on the Restorative side, VOCO has introduced several advancements and solutions to increase customer’s clinical efficiency and profitability. This can best be seen within their adhesive and composite restoratives. VOCO’s Futurabond line of adhesives has a long history of success through innovation. Today their universal adhesive Futurabond U is a product whose innovation has more and more group practices turning to it.
Futurabond U (a “Best Product” award winner from Dental Product Shopper) is the first true universal dual-cure adhesive in a SingleDose delivery system that does not need an additional activator or primer. Its indications include all direct and indirect restorations and restorative materials (metal, zirconia, aluminum oxide, silicate ceramic, etc.) as well as non-conventional indications that include desensitizing, sealing of restorative GICs, and ceramic repairs. The extensive list of indications along with the SingleDose packaging offers solutions that speak to the unique challenges that group practices face whether it is cross-contamination in high volume practices, elevated product inventory costs or application flexibility to meet the demands of various doctors’ preferences within multi-practitioner offices.
GrandioSO Heavy Flow (5 Star Editor’s Choice Award – Dental Advisor) offers a good example of VOCO’s innovated solutions within composite restoratives as the highest filled flowable composite on the market that comes in an NDT ® (Non-Dripping Technology) syringe with specific solutions that speak to group practice challenges. As an 83% filled flowable composite – GrandioSO Heavy Flow can do more due to its elevated physical properties that includes indications for Class I – V restorations and use as a base or liner. The NDT ® syringe eliminates unnecessary waste and minimizes the creation of air bubbles that can potentially undermine restorations never mind a dentist’s or practice’s reputation.
On the hygiene side, VOCO offers Profluorid Varnish, a thin, great tasting, transparent 5% sodium fluoride varnish that comes in a non-messy SingleDose delivery system with flavors such as caramel that aid in patient compliance. Profluorid Varnish has a high immediate fluoride release to relieve hypersensitivity, and adheres well to moist surfaces setting quickly in seconds after contact with saliva. Additionally, Profluorid Varnish contains no Saccharin, Aspartame or Gluten and is naturally sweetened with Xylitol. The newest innovation to this product has been the introduction of an operatory dispenser pack which sits neatly on your countertop and is available when ordering the 200 pack. This makes grabbing a SingleDose application fast and easy in high volume practices.
To support VOCO’s product offering to their group practice clients VOCO also provides an added value service in the way of continuing education that has received a strong positive response. The programs are designed to provide more knowledge about clinical procedures and material application that involve the type of products that VOCO offers. These programs can run anywhere from 1 hour to 4 hours and can be specific to Hygienists, Assistants, Dentists or any combination of the office staff. VOCO’s dedicated special market management team is able to quickly create these customized programs with efficiency and effectiveness.
VOCO’s expansion with the U.S. Group Practice market directly correlates with their commitment to maximize value to their customers via products and services that elevate quality, save time and reduce costs. Learn more about VOCO and their full line of products at www.vocoamerica.com.
